Here’s the scenario: You’re at a gathering and you come across someone who would be a perfect client for your business. You engage in a conversation and the inevitable question comes up. What do you do? You get excited, your eyes light up. This is it, this is my shot, I’ll get him now is [...]

How do you get people’s attention and build their interest to take the time to read your sales letter? Let’s face it. If you can’t get the attention of prospects and keep their interest your sales letter will just fall flat on its face and thus not make you much money. Today, I’m going to [...]

Do your web pages, sales letters or personal presentations include subtle distractions that unnecessarily cause you to lose sales? Sometimes prospective customers get distracted during the selling process by outside interruptions. You cannot control those. But many sales-killing distractions are caused by what you put in your web pages and other sales messages …or by [...]

Are you getting referrals from you customers? If not, you are missing a lot of sales. Think about many of the sites you visit on the web. Many of them will ask you to tell your friends, families and others who might be interested about them. For doing so, they offer you an incentive, for [...]

Some salespersons and network marketers make the terrible mistake of thinking that the sale ends with the sale. They tend to think that, once the client bought something that they already closed the prospect their work is over. To the new client, however, his/her signature on the dotted line and her/his credit card order mean [...]

If you think customer relationship management is just a piece of software, you’re dead wrong. Customer relationship management is about understanding your customers. It’s about really knowing them as individuals, knowing what they mean to your business, and most of all, knowing what you need to do to keep their business. Ideally, you need a [...]

Many salespeople and business owners mistakenly think that negotiating is something you do near, or at the end of, the sales process, particularly when discussing price or term of the agreement. Effective negotiating, however, is a process that begins with your first contact with your customer or prospect. From the moment you make contact, the [...]

Prospective customers will not buy unless they feel good about you, your company and your product or service. Here are 4 simple ways you can stimulate their good feelings …and motivate them to buy. 1. Personalise Your Marketing Prospects are more likely to buy from you when they feel you are talking directly to them [...]

Sales is a contact sport and prospecting for new business is the name of the game! You will never meet a salesperson that failed because they had too many prospects to talk to. For the majority of salespeople, finding new customers is without a doubt the most difficult and stressful aspect of the profession. Prospecting [...]

For many of us, amateur commentary and critique of ‘professional’ football is a national pastime. It’s a shame we don’t pay such close attention to our business. Take a moment to ponder this… How would you feel about investing millions in a new player for your team without having seen him play beforehand? Once the [...]